New structure will cover the European, Russian, Middle Eastern and African markets under the leadership of its managing director, David Allmark.

Mattel has realigned its core European structure to cover the European, Russian, Middle Eastern and African markets under the leadership of its managing director, David Allmark.

The region is regarded as 'critical to Mattel's overall business evolution' and represents a mix of developed and developing markets.

Mattel believes these markets present several opportunities to help take the company to a leading position across key categories and territories.

Allmark said: "I am very excited to be leading this great team and I am equally motivated to seize the opportunities that lie ahead of us as we invest in exciting brand activities, creating consumer motivation and important retail activation."